The secret about creativity!

What does creativity means?!Isn't that the question that drives us to go further with our campaigns most of the time?!
I am here to tell you that you can see creativity at every glaze you take; taste it with every breath you take; smell it in every scent you encounter; hear it at every corner street and touch it with every move you make.
Creativity is everywhere, but any creative idea disappears after a while.
It is still there: the paint that you see, the food that you eat, the perfume that you smell, the music that you listen and all the things that you touch; all of these were creative ideas at their times and some of them still are, but now WE cannot feel them any more.
The problem is that we, people, forget about these amazing things that we build and, most of the times, get too used with them. Because of this, we are not able to see their beauty any more.
But look at the rainbow; it still amazes everyone every time it shows its colors. The secret is that it gives us only a few moments to admire it and lets us wait for its return. The rainbow is the same one every time; it is old, but we still like to take a glance at its colors.
This means that creativity doesn't need to be new.
A creative idea is that one that manages to attract the attention and inspire people. It doesn't matter if it comes from an old idea, it doesn't matter if it has been seen before. A creative idea is that one that makes people to stop from what they are doing.
How to be creative?!
Simple.
Touch, smell, taste, watch, listen and you will find IT.
A creative idea is waiting everywhere you go. Reach for it and take it!

Limitele imaginației mele, limitele lumii mele!

Îmi amintesc!

Eram cu picioarele goale și continuam să merg.

Era noapte, dar lucrurile străluceau și le puteam atinge, dar la orice distragere, dispăreau.

Nu simțeam nici căldură, nici frig, nici tristețe … nimic! Doar o urmă de speranță care îmi șoptea că aproape am reușit.

Și continuam să merg!

Încercam să trezesc o lume nouă, o lume în care eu să fiu rege.

Nu un rege care să conducă oameni, ci unul care să îmi dea putere absolută asupra lumii mele.

Și continuam să merg …